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Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.

For one, prospective daters were wary of proceeding sight unseen.Then comes the choice to send a person a message, or to reply to one.And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.In pairings where men were about 17 centimeters (or about 6 inches) taller than the woman, the woman was about 10 times more likely to browse the guy’s profile, whereas the man was about three times more likely to browse hers."That men care about height at all is, we suspect, a function of their realizing they may get rejected if they aren't quite a bit taller than their potential mates," she adds.

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