Instead, Facebook needs to ensure people are using them, too.
"I don't think most people are concerned about the very technical conversation," Baser said.
Guys love to voice the words that bring a tough and masculine impression to the listener.
It often includes slangs, but it is taken as a feature of manliness in the society.
"[One of] the positive side effects of the past few months, and all the news around Cambridge Analytica, has been that people are actually interested in and want to go learn about the controls," said Facebook's David Baser.
The company aims to raise awareness of its controls — many of which users don't know exist.
Facebook pushed a way to check ad controls at the top of the News Feed.
Baser is in charge of the company's new centralized privacy team that will oversee and standardize privacy and data use across the social network. The current main settings screen, which sorts controls by topic, can be intimidating to average users.The design team has had success with a technique that suggests related options after a user tweaks a setting.For example, if a person hides a post in their feed, a prompt may pop up with options to mute whoever posted it. The demand for more nuanced controls after Cambridge Analytica has been loud, but that doesn't mean average users around the world are clamoring for a way to manage each detail about their data.But even with promotions and prominent real estate on the app and site, Facebook has found many people scroll right past the links.Julie Zhuo, Facebook's vice president of design, said she's constantly looking at ways to get controls out of the settings screen and in front of people when they need them.Q: Why shouldn't have Facebook paid Billion dollars for Whatsapp? Q: In addition to the social networking site Facebook where else can you find Mafia members?