The women, in turn, get to see which men have liked them and decide whether to like them back.
If they do, the matched pair can then chat for free.
Messaging and viewing user profiles is all free on Plenty of Fish.
While our reviewers don't think the website is very well designed, the free mobile app is also an option that's super easy to use.
Julie Spira, a Los Angeles-based author, online dating expert and CEO of Cyber Dating Experts, said honesty is the key to online dating success.
This is becoming easier and easier with social media.“These days because people are connecting their Instagram accounts to their mobile dating app we have an opportunity to see what someone looks like in real life and whether those photos match the profile,” she said.
On average, the three fake accounts we set up for testing got 40 matches in 24 hours, the second highest of any service we tested.
It’s also marketed as a ladies choice app, which means women must initiate contact with a match first.
Setting up your profile is fast and only requires a few quick facts about yourself and your appearance.
You then use beans to unlock special features in the app and to “like” other user profiles.
The service gives male users 21 curated matches every day that they can either like or pass on.
You answer on a scale, which is nice because it means your answers can be more nuanced than yes or no.