Oscar Castellano is the CEO Americas at Deezer and is based in Miami.He is responsible for overseeing all of North and Latin America, where his main focus is to develop a business strategy to accelerate growth in these regions and to further develop existing partnerships with Cricket Wireless, TIM, TIGO, CNT, as well as exploring new partnerships and opportunities. Castellano first joined Deezer as Vice President of Latin America in June 2016. Castellano worked for over 20 years in the Telco and Consulting businesses, where he worked at companies including Brightstar (VP, Global Distribution), Black Berry (MD Latam North and Telefonica Latam), Orange (leading wireless innovation at Sports companies) and Andersen. Castellano has delivered IT/Telecom solutions to leading organizations, resulting in a more productive cost effective output, as well as improved communication and entertainment for consumers. Castellano earned his Bachelor of Science degree in Management of Information Technology from Comillas Pontifical University in Madrid.Considered by experts as a musical phenomenon of our times for his great musical versatility and performance expertise, Farruko has consistently demonstrated his dominion over most sub-genres of urban music while showing his adaptability, crossing over to pop, bachata, mambo and vallenato.Farruko has become one of the leaders of modern Latin urban music dominating sales and popularity charts all over the world, receiving millions of views in all his music videos and becoming a social media phenomenon.My parents were always responsible, I never lacked food or anything material, “reveals Bad Bunny about his personal life.“We laughed a lot, we went on a trip even if it was right here in Puerto Rico.” At age 22, without a girlfriend or children, Bad Bunny has had a colossal success, where his music is not only heard on the island, but has conquered all the countries of America Latin America, the United States and Europe, including his native Puerto Rico.
“When I grew up, my father Benito was a truck driver and my mother Lysaurie was an elementary school teacher.During Christmas and for all his birthdays, Bad Bunny asked his parents for CD’s of music: rap, reggaetón, salsa, rock.“In the public school I sang,” he reveals enthusiastically. “ Bad Bunny never took formal music lessons, nor studied any instruments.Both Puerto Ricans instilled love for my country and for the land.I came from a very happy home, my childhood was good, my family was united.This has created an unprecedented phenomenon in Urban Music (Trap Music).